Prior to 2020, the OOH industry proved itself to be the most resilient part in the changing face of global media investment, as it claimed market share from both print and linear TV. The Covid-19 pandemic shattered much of that heavy momentum, with desolate towns, cities and business districts now the defining image of 2020.
In the background, though, there has certainly been a lot of hustle with the world’s leading OOH companies scrambling to accelerate their next-level technologies to launch in time for the inevitable upturn and the spate of revenge consumerism we hear so much about.
Clear Channel has been leading this charge for many years, and last month saw them roll out their
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