Asharq Discovery launched a creative campaign to reveal the launch of ‘Dark Minds,’ MENA’s first true crime docuseries about serial killers in the region.
Asharq Discovery aimed to capture the attention of true crime enthusiasts worldwide.
Adopting the appearance and style of a mysterious ransom note, the team coordinated with the owners of the billboards to cut letters from a variety of billboards across Beirut that showcased local, regional and international brands.
These billboards prompted various reactions from the public, including curiosity, speculation and amusement. And it even became a topic of a joke by a leading comic influencer Farid Hobeiche.
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