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Bayut unveils AI-led brand campaign spotlighting its TruBrokers

Fully conceptualised, developed and produced by the Bayut in house team, AI was a core tool of the production process for the brand's latest campaign.

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Bayut has launched its latest brand campaign, tapping AI-led creatives to shine a light on its most recognisable features and initiatives. The hero focus of the campaign is its signature agent recognition programme TruBroker, designed to help property seekers identify professionals who consistently meet high standards of responsiveness, quality and credibility.

By featuring AI versions of real brokers from partner agencies, the campaign reinforces Bayut’s broader commitment to championing the professionals who are helping raise the bar for real estate in the UAE.

The campaign also marks a significant milestone in Bayut’s marketing evolution. Fully conceptualised, developed and produced


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.