Oscars goodie bag campaign ‘worth millions of dollars’ in PR value for Bateel


World-famous actors and actresses got a taste of the Middle East recently at the prestigious Oscars ceremony in Hollywood. Bateel dates were included in the nominee gift bags, which have become famous for their lavish items inside.

 Bateel started conversations with the agency that manages the ‘Everyone Wins’ gift bag more than over a year ago and specifically spoke in-depth about its sustainable farming methods, organic produce and luxury packaging.

Duncan Muir, Senior Director of F&B and Retail at Bateel International, said: “To be associated with the Academy Awards is an aspirational achievement for any brand, so when the opportunity arose to be featured in the nominee gift bag, we were delighted to participate”.

“Being a home-grown Saudi brand, headquartered in the UAE, we are immensely proud to have represented the quality of produce from this region on a global stage”. Bateel has grown rapidly over the last few years and now operates 19 franchise locations across the globe.

“The response has been quite overwhelming; we have seen media coverage across news channels, print publications, online and social media from the US to China. Articles are still being published each day and while we are preparing our final coverage report, we estimate the PR value is worth millions of dollars,” he added.

This year’s star-studded nominees included Austin Butler, Colin Farrell, Cate Blanchett, Michelle Williams, Michelle Yeoh and Steven Spielberg.

“We are truly proud of this collaboration and, importantly, it has had an incredible impact on sales,” he added. Bateel has a blended approach of in-house experts and a PR agency to support its search for global coverage opportunities.

For Ramadan, Bateel’s Abriz drawer collection, or the ‘Gift for the Stars’, features packaging that is individually hand painted.