In technology, attention has come to be a commodity that is sought after by advertisers, publishers and content creators alike. Nevertheless, opening up a single web page today, you find yourself bombarded with tons of advertisements through a display format or video, as well as the first Google search result you get with the stamp “Ad” right next to it. Needless to say, ad technology overwhelms one’s attention span and also overwhelms one’s operating system, RAM and battery life, with more than 22 per cent consumed because of back-end ad operations. In response to this, more than 600 million users worldwide have opted in for ad blockers. This has increased the incentives for adverti
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