BackLite Media, the out-of-home (OOH) advertising company, has partnered with IQ Data to launch BackLite Intelligence, the MENA region’s innovative wide-scale OOH advertising measurement platform to utilise ‘big data’ on a local scale.
The industry-leading technology, deployed across BackLite’s entire OOH network, will add excellent value to advertisers across Dubai and Abu Dhabi, providing them with cutting-edge audience measurement data, centred around behavioural data linked to the millions of people who see BackLite signs daily.
Through the BackLite Intelligence platform, advertisers will benefit from being able to see who is viewing their content more clearly, and find better ways to t
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