Myth: B2B marketers do not need to be very creative. The ideas they sell need to be purely functional.
Fact: What you read above is outdated. The B2B world is exploding with creativity that aims to build brand image.
It is about time we officially dispel the misconception that B2C marketing takes the creativity crown, as this is no longer true in content nor results. As part of LinkedIn’s newest research 1600 senior marketing decision-makers around the world show a creative renaissance in the B2B marketing world. It comes down to the reality that long-term brand building has become essential to capture the minds and hearts of future clients.
Creativity is king
In the
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