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AOTYME2026
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Sofia Serrano

UAE visitors to receive ‘Martian Ink’ passport stamp upon arrival

Phobos and Deimos of Mars appeared in UAE skies

TishTash Talent launches with a focus on fearless females

Digital experiences will accelerate growth in a resurgent MENA telecom sector, by Facebook’s Alain Mayni

Save the trees, ducks and $$$ through sustainable productions, by Do Epic Sh*t

Wego inks deal with Singapore Tourism Board (Middle East) to invite GCC travelers to Reimagine travel in Singapore

Predictions2021: E-commerce, by Brand New Galaxy’s Darko Bosiljčić

‿ And Us goes ALL IN on new Hardee’s brand identity makeover in first rebrand in 30 years

Media City (Qatar) enters a strategic partnership with Euronews

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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