Havas Middle East has welcomed communications veteran Alejandro Fischer as SVP – Strategy & Product Innovation for the region. In this new role, Alejandro drives the integration of strategy, strategic processes and insights across all disciplines -Creative, Media and PR- within the Havas Village in the MENA markets.
His responsibilities include overseeing the strategy output across the business, working alongside the agency’s strategic leadership and vertical centres of excellence such as data, insights, social and content, in order to deliver upstream strategic thinking, communications, channel and data planning as well as developing new integrated agency products for both internal stakeholders and existing and prospective clients.
Alejandro started his career in Canada and moved to Dubai in 2011 to join Havas Media Middle East as Associate Director Digital and then Strategy Director, leading strategy, content and partnerships on key clients such as Emirates Airlines (global hub), Dubai Tourism (global hub), FAB, CHANEL and Hyundai Kia.
He was then named Head of Strategy, primarily focused on building a holistic strategy and data insights offering for the Middle East market.
“Alejandro brings over 15 years of experience and has since held several roles across markets and disciplines. As our SVP – Strategy & Product Innovation, he is a driving force behind the agency’s strategic thinking and is instrumental in developing our products. It is a pleasure to welcome him back at Havas Middle East,” said Dany Naaman, CEO, Havas Middle East.
“I am thrilled to return to Havas Middle East and to take on this role at the intersection of strategy, creativity, media and public relations. To meet the modern expectations of our business and audiences, I see Strategy as an agency-wide, shared responsibility. It permeates everything we do at the agency, and whether it is unlocking key insights or driving innovative ways of working with our client partners, my goal is to work extremely closely with our Havas Village teams to deliver better and more meaningful experiences to our audiences. Collaboration is the driving force behind Havas’ business and there is no agency group better positioned to bring talent, skillsets and expertise together,” said Alejandro Fischer, SVP – Strategy & Product Innovation, Havas Middle East.