There’s no shortage of advice available about cracking the algorithm, including posts dissecting platform updates, cheat sheets, and trend predictions. But recently, in a candid WhatsApp discussion with a group of brilliant regional marketers, one question sparked a storm of real talk:
Does social media success come from understanding the algorithm or understanding your audience?
It’s a simple question on the surface, but the answers peeled back layers of assumptions we’ve all silently carried.
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