Dubai-based resort destination Atlantis, The Palm, has appointed Mojo as its full-service creative partner, following a four-way pitch. The independent communications group will be responsible for local, regional and international campaigns.
Opened in Septemeber 2008, the 48-hectare site has 1,539 rooms, as well as 17 hectares of waterpark entertainment and is part of Kerzner International Holdings Limited.
Commenting on Mojo’s appointment, Ravini Perera, senior vice-president marketing at Atlantis said: “We need strong creative, well-integrated campaigns and fast turnaround. We believe Mojo’s all-round advertising, design and interactive capabilities deliver that”.
Mojo is an independent
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