Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines the drive to store campaign.
The objective of this campaign is to drive consumers to the physical point of sales and connect with consumers at every stage of the purchasing journey. In this process learn how to target the right audience, which involves the use of geolocation data and tools as geofencing and dynamic banners. Finally, learn how measuring the visits generated by the campaign works.