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Ask Gamned: the difference between direct booking and programmatic

Ad tech company Gamned explains the difference between direct booking and programmatic.

Ad tech company Gamned explains programmatic campaigns in an exclusive series of short videos. In this video, Gamned examines the difference between direct booking and programmatic.

Learn more about direct booking, the traditional way of media buying either online or offline and the differences compared to programmatic, as well as the different option within the latter.

Watch more of the series here

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