While Covid-19 impacted businesses of all sizes, small and micro-businesses (SMBs) were hit exceptionally hard. For many merchants, survival hung in the balance because they had limited online presence or struggled to meet sudden changes in customer expectations to transact in a contactless/low-touch manner. Recognising the urgency for SMBs to go digital, Visa stepped in to provide merchants with business insights and support.
Visa’s WYSM campaign involved multiple agencies and was implemented in multiple regions. Through powerful storytelling, ASDA’A BCW helped Visa inspire community support in MENA b
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