fbpx
AdvertisingCreativeDigitalFeaturedInsightsOpinionSocial Media

Are AI influencers recreating influencer marketing in their image?

starfish's Ana Gixhari shares how AI-driven personalities are providing brands with scalable, personalised, and culturally sensitive alternatives to traditional influencers.

Ana Gixhari, Influencer Marketing Manager, starfish shares her take on AI virtual influencers

With a digitally savvy population and a strong social media presence, the GCC — which is at the forefront of technological innovation and evolving marketing strategies — has become a key market for influencers.

One of the most transformative trends emerging in this space is the rise of AI virtual influencers — computer-generated personalities that are crafted to engage with followers just like real-life influencers.

AI virtual influencers are poised to reshape the future of marketing in the GCC, offering brands a f


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.