Etisalat has named APCO Worldwide as its public relations agency of record following a competitive pitch.
The appointment brings the UAE telco’s review of all its agency partners to a conclusion, with Initiative retaining Etisalat’s media account earlier this month. In January the telco consolidated its creative advertising account into Impact BBDO following a protracted review.
APCO will work closely with the corporate communications team at Etisalat to help the Abu Dhabi-based telco achieve sustained business growth.
Ali Al Ahmed, chief corporate communication officer at Etisalat, said: “As we gear up to enter a new phase in the company’s 36-year history, we are looking forward
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