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Anwar Al Amin and Impact Proximity create ‘Feel The Essence’ for Swiss Arabian

Impact Proximity and director Anwar Al Amin create film for the Ramadan and Eid campaign for Swiss Arabian.

For the Ramadan andEid campaign for Swiss Arabian, the team at Impact Proximity and director Anwar Al Amin had the aim was to create something truly evocative that brings the essence of the season to life. The artistic choice to focus on the hands tells the story of ritual and ceremony in an intimate way that invites the audience into this world.

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Creative Credits

Client: Swiss Arabian 

Agency: Impact Proximity 

Associate Creative Director (Art): Taraka Tennakoon

Senior Copywriter: Sumayyah Abu-Hulayel

Senior Strategist: Lora Van Hooff

Junior Strategist: Ana Julia de Oliveira

Junior Strategist: Lina Ibrahim

Senior Account Executive: Richa Rai

Senior Account Manager: Wajd Fakhreddine

Business Unit Director: Ben Carpenter

Production Company: The Film House 

Executive Producer: Bob Abou Jaoude 

Director: Anwar Al Amin