For the Ramadan andEid campaign for Swiss Arabian, the team at Impact Proximity and director Anwar Al Amin had the aim was to create something truly evocative that brings the essence of the season to life. The artistic choice to focus on the hands tells the story of ritual and ceremony in an intimate way that invites the audience into this world.
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Creative Credits
Client: Swiss Arabian
Agency: Impact Proximity
Associate Creative Director (Art): Taraka Tennakoon
Senior Copywriter: Sumayyah Abu-Hulayel
Senior Strategist: Lora Van Hooff
Junior Strategist: Ana Julia de Oliveira
Junior Strategist: Lina Ibrahim
Senior Account Executive: Richa Rai
Senior Account Manager: Wajd Fakhreddine
Business Unit Director: Ben Carpenter
Production Company: The Film House
Executive Producer: Bob Abou Jaoude
Director: Anwar Al Amin
