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IKEA’s new campaign on sustainability shows the changing relationship of people with nature

By Carla Klumpenaar, GM marketing, communication, design Al-Futtaim IKEA


Earth Day is an important event for many. The day is dedicated to people growing more conscious of the way they live, thereby creating awareness about the various environmental challenges that face our planet. At IKEA, we always strive to make life at home better for many people. Sustainability is a very important part of our brand and we offer a range of products that are not only sustainable but also affordable, attractive, and accessible for the many.

This year aimed at inspiring people to lead a healthy and sustainable life, promoting circular and sustainable consumption and creating a movement around better every day. The campaign highlights

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