By Jessica Goodfellow
TikTok has been aggressively growing its advertising offering this year as it looks to convert its meteoric user growth into revenue. As part of this ambition, in June Campaign Asia-Pacific broke the news that TikTok’s Lionel Sim had been appointed to lead a new global agency team based in the US.
The former senior director of global marketing has been tasked with fostering close relationships with companies that hold the majority of the world’s advertising dollars and mitigating any concerns they might have about the video app and its future prospects.
That job has become a lot more challenging in recent weeks, as TikTok faces mounting threats of country-wide bans and the
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