As the influencer marketing industry matures, the relationship between brand and creator is evolving. With new opportunities (Instagram’s Branded Content Ads and shoppable posts) and challenges (hidden likes and fake followers) emerging all of the time, the influencer space is changing fast.
A new report aims to discover how marketers are working with influencers in 2020. Influencer marketing platform Vamp (which is partnered in the region with Campaign’s parent company, Motivate Media Group) surveyed 124 marketers to find out how they worked with content creators, what they prioritised and where they had seen success. Within the findings there are some interesting lessons for the wid
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