Already well-known and consumed regionwide, Pocari Sweat from Japan’s Otsuka Pharmaceutical wanted to create a clear purpose as an ‘ion-supply drink’ and identity beyond being a sports drink due to its healthy value. Meet Rei, whose family sacrificed almost everything to enable her to travel the world as a professional dancer; Ryan, who dreams his business will be no longer needed after successfully saving nature; and Haifa, who uses her bodybuilding experience to teach kids how to live a healthy life.
Agency Dentsu MENA ECD Cristiano Tonnarelli Art director George Zamroud Social creative art
director Leomerish Gale Leyco Social creative copywriter Omer Medani Production house
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