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The Work

Ali Café – Pants Down

Dubai-based boutique agency Livingroom has created a TV commercial for Ali Café that shows a succession of coffee drinkers’ trousers falling down.

Project Pants down
Client Ali Café
Creative agency Livingroom, Dubai
Creative directors Martino O’ Brien, Mansoor A. Bhatti
Art directors Carlos Khoury, Mansoor A. Bhatti
Copywriters Martino O’Brien, Wissam Smaira, Ahmed al Masri
Brand guardians Danny Oneissi, Fadi Nakhle, Arthur Chin
Production company The Talkies
Director Wissam Smaira
DOP Pierre Mouarkesh
Producer Sabine Farah
Music composer Harry Hadeshian
Exposure TV, online

3 Comments

  • this is an impolite advertisement and send negative signal to middle east, i am sure that the person decided to make this advertisement dont know any thing about advertising nor middle east,i advise this ignorant person just to look at nescafe advertisement, yes he succeeded to make alicafe in bad image
    adel zaker

  • The advertisement should be removed, as it is malicious and distasteful. It sends a very wrong signal to children.

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