FeaturedMediaThe WorkVideo

Al Etihad Credit Bureau and Serviceplan Middle East campaign features animated film

Every word kept, counts in ‘Majd and the Librarian’, an animated short from UAE Bank Al Etihad Credit Bureau.


An animated film released on 1st August and titled ‘Majd and The Librarian’ has been crafted by Serviceplan Middle East for Al Etihad Credit Bureau (AECB). The campaign uses the metaphor of borrowing books from a library for applying to a bank for credit.  This is Serviceplan Middle East’s first brand film for the AECB, and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing.

‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.