Laura Maness, CEO of Grey Global, and Ajaz Ahmed, founder and CEO of AKQA
Two of WPP’s creative agencies, AKQA and Grey, are to merge operations in five markets as part of an efficiency drive.
AKQA will become the sole or lead brand in four of the five markets – Australia, Belgium, Italy and the UAE.
AKQA “assumes management” of these offices, “with Grey’s senior management becoming part of the local leadership teams”, the two companies said. Grey will be the lead brand in the fifth market, China.
Laura Maness, the chief executive of Grey Global, and Ajaz Ahmed, the founder and chief executive
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