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AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

Petromin Corporation's Hussein M. Dajani shares Saudi Arabia's readiness for AI influencers as well as associated risks, challenges, tech requirements, recommendations, cultural alignment and case studies.

Lamya Abdullah, the first of Saudi Arabia’s virtual artificial intelligence-generated influencers.

The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These digital personas, crafted through artificial intelligence and 3D modeling, have taken the global social media landscape by storm, engaging audiences with lifelike appearances, personalities, and stories.

But what is the potential for virtual AI-powered influencers in Saudi Arabia, and how can brands harness their power effectively while navigating local culture and values? Here’s a look at why virtu


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