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Agency creative competition: free work from you, free pizza from us

Five free passes to the Lynx are up for grabs to reward the best work money can't buy

We want you to work for free.
Yup, totally for free. Well, unless you count five passes to the Dubai Lynx, the region’s leading festival of advertising and creativity, as payment. Oh, and we’ll send you some pizzas while you’re working. And we’ll write about the work you do for us. But you’ll be doing it for free.
We want you to create a campaign for Gulf Business, Campaign’s sister title at Motivate Media Group, and the region’s most respected business brand.
Gulf Business is powering up an exciting new 360-degree brand strategy, and we want you to help us sell it.
Gulf Business, the region’s most respected business brand, is entering a new era, unveiling a dynamic multi-platform brand relaunch in Q4 of 2019.
The brand evolution is aligned to the increasingly sophisticated business environment in the GCC that has paved way for entrepreneurial expansion, international investment and growth in many traditional business sectors.
Gulf Business is expanding to include a suite of media platforms and experiences including a refreshed print brand, targeted and VIP audience distribution, a new website and compelling live event activations. It will become a 360-degree brand experience connecting its traditional readers and newly acquired audience with market-leading business intelligence, analysis and insight through all forms of media relevant to their interests and consumption habits.
Here’s the plan: We are going to run a competition (that’s what we’re calling a pitch where you end up getting paid in passes and pizza and where we get to spy on you in the process and write about it).
We’ll give you a full brief on Monday, August 26 and you will have 72 hours to come up with the basic concept for a brand campaign to support Gulf Business’s relaunch.
The campaign will need to cover digital, radio, print and social media.
We will supply pizza and soft drinks (but no chicken dippers – remember you will be working for free) to all the agencies competing for our free contract.
And then we will pick a winner. That winner will have until September 12 to turn their concept into the best campaign that money can’t buy, and we will pay you for it in Lynx passes.
Campaign will cover the competition.
So is it worth it? A three-day pitch, unpaid, without any money at the end of it.
You tell us.
If it’s not worth it, then you ain’t getting no pizza and you’ll have to buy your own tickets to the Lynx.
But if you’re in, click the button below to express your interest. Because we’re super-generous, we won’t even charge you to enter.
Good luck!

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