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posted on Nov. 06, 2025 at 10:20 amNov 7, 2025

Adpro& Group wins multi-agency pitch for Alyoum Foods, Alyoum Bakery, and Centro Stores

posted on Nov. 06, 2025 at 10:20 amNov 7, 2025

Adpro& Group has been appointed as the integrated creative, social, and media agency of record for Alyoum Foods, Alyoum Bakery, and Centro Stores.

Alyoum AdPro& Group OMD

Following a multi-agency competitive review, Adpro& Group, alongside its subsidiary Adpro& OMD. has been appointed as the integrated creative, social, and media agency of record for Alyoum Foods, Alyoum Bakery, and Centro Stores.

This marks the beginning of a new strategic and creative chapter for the beloved Jordanian food brands.

This partnership signifies a full-circle moment for Adpro& Group, having launched and managed Alyoum from 2015 to 2019 during its formative years.

Mahmoud Al-Khalil, Chairman and CEO of the Alyoum FMCG Group, said, “Marking a new milestone of marketing innovation, Alyoum is evolving to expand its product portfolio in Jordan and across the region. With Adpro& Group’s

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Tags:Adpro&AdPro& Group agency of record Alyoum Alyoum Bakery Alyoum Foods Brand Strategy Centro Stores creative creativity cultural insight Mahmoud Al-Khalil media Seagulls Media Group Social Strategy

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.