Adidas has partnered with US artist David Popa to market its latest Adizero Desert Runner collection through an expansive 100-metre-wide anamorphic art piece that looks like a ‘giant shoe’ in Sharjah’s Al Madam area.
As an anamorphic art piece, the work looks like a ‘giant shoe’ when viewed from a specific angle, making it highly ‘Instagrammable’ but normalises into a work of art on the flat sand when viewed from another angle.
Bringing together the local aspect of desert landscapes, which are critical to the messaging of the Adizero Desert Collection, and the growing culture of the desert runners, Adidas collaborated with earth artist, David Popa, known for this large-scale, sit
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