Adidas has revealed a bevy of influencer collaborations and activations championing female empowerment in Saudi Arabia in line with the opening of its first women’s-only store in Riyadh Park in the Kingdom.
Taking a step to further demonstrate the brand’s commitment to female empowerment in a region experiencing a shift towards greater inclusivity and opportunities for women, adidas campaigned with a number of inspirational Saudi women at its store to mark its launch.
This included Saudi nationals who have made a mark in the fashion and beauty industries, including TikTok influencer Eleen Suliman.
@eleen_su سعيدة بتعاوني للإعلان مع اديداس 🤍تقدرون ت�
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