adidas appoints Havas Middle East as PR Agency in the GCC

Havas Middle East announces the latest addition to it’s fashion & lifestyle portfolio – globally renowned sports lifestyle brand adidas.

Havas will lead the communication efforts in the GCC, across adidas Originals and adidas Performance. With strong presence in the region, this year is set to be a monumental year for the sportswear giant, with the launch of its largest flagship store in the region as well as preparations for the FIFA World Cup Qatar 2022.

We look forward to working closely with HAVAS to lead our Comms in the region and support our marketing objectives as we execute some exciting plans we have in the pipeline, leveraging off of the agency’s strong network and expertise in the region,” Said an adidas spokesperson.

Dana Tahir, General Manager – PR, Havas Middle East said: “adidas is an exciting addition to our portfolio and we couldn’t be more thrilled to continue to expand further into the sports lifestyle arena. Our intention is to implement our village approach, working closely with the wider agency on an integrated framework offering a full range of services across the entire comms spectrum, to drive impactful and more meaningful campaigns.”

Havas Middle East was established in 2005 with its regional HQ in Dubai and offers a fully integrated communications package including PR, creative, paid media and digital. Havas’ diverse clientele ranges from fashion, beauty and lifestyle to retail, FMCG and tech.