In recent research conducted in partnership with Global Web Index, AdColony highlights the most important differentiators and insights about who Gen Z is, what drives and interests them, what they are doing in mobile environments, how strong their purchasing power is across different verticals, their behaviour in mobile games compared to other generations, and how advertisers can reach them in the best possible way.
For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases in the workforce, Gen Z will be the main target for brands as their purchasing power increases and is expected to overtake
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