When accessing an app on an Apple device (including iPhones, iPads, Apple TVs, even Apple computers), users will need to opt-in to the sharing of their data via a simple prompt on an app-by-app basis (similar to website cookie disclaimers). If a user chooses not to opt-in, they cannot be tracked. It all started with cookies! Decades before the IDFA, there was the cookie. For many years, online advertising networks relied on cookies to track consumer behaviour including sites visited, actions taken, and searches. These small text files allowed servers to identify users and deliver targeted ads based on their online behaviour. Third-party cookies, those created by domains other than the o
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