At Campaign Middle East, the first introduction to Udora’s rebrand did not come through an announcement or campaign film. It arrived as a PR package.
The delivery immediately sparked conversation across the office. Instead of a standard bouquet, the package came as an elaborate display: flowers arranged on a patch of grass alongside a collection of keepsakes designed to extend the interaction beyond the unboxing itself. The standout element was a personalised Udora newspaper tucked into the arrangement, complete with a crossword puzzle that kept the team occupied for close to an hour.
The package reflected the wider thinking behind the company’s transition from Flowwow to Udora, a
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