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Accenture repositions biggest brand move in a decade and triples media spend

Accenture launches “Let There Be Change” campaign and new company purpose, created with Droga5.

 

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In its biggest brand move in a decade, @accenture’s new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million.
A post shared by Campaign Middle East (@campaignmiddleeast) on Oct 17, 2020 at 11:29pm PDT

In its biggest brand move in a decade, Accenture launched a brand campaign and new company purpose-designed to inspire organizations to embrace change to create more value for the benefit of all.

The new brand campaign, “Let there be change,” will triple the company’s annual media spend to $90 million. Developed with acclaimed


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