Advertising Business Group (ABG) announced their elected board for the year 2022-2024. The board members were elected in the group’s annual general meeting in November 2022.
The board consists of seven members, with new ABG chair Leyal Eskin Yilmaz at the helm of the group, who is the vice president– head of personal care business Arabia at Unilever. Yilmaz has more than two decades of experience in marketing, strategy, ESG, brand building, sales, customer development, digital commerce, business development and P&L management for FMCG and CPG sectors. She has also previously been a part of the IAB Turkey board.
Also new to the board is Arsalan Siddiqui, taking over the role of knowl
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