Having been deeply involved in Saudi Arabia’s communications industry for more than three decades, I have witnessed the remarkable changes shaping the sector first-hand; from modest beginnings to global recognition, trial-and-error entries in the industry to the building of a robust indigenous ecosystem, and the sporadic, reactive approach of the early years giving way to a well-organised, structured offering that goes beyond the basic services. Communications in the Kingdom have not only become strategic and valuable, but also truly transformed into a ‘viable’ industry powered by value, impact, ambition, boldness, leadership
and excellence.
Are you in Riyadh on June 14th? Do you
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
