Big Ticket Abu Dhabi, the longest-running raffle draw in the UAE, has appointed Red Havas Middle East as their official PR agency to lead communications efforts across the UAE.
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Big Ticket, the only raffle draw in the region making multi-millionaire winners every month, started in 1992 as a monthly raffle draw for cash prizes and luxury cars in Abu Dhabi with a monthly draw of AED1 million cash prize. Giving away the biggest guaranteed cash prizes in the region, it is now offering a grand prize amount of AED20 million in cash, in addition to a draw for dream cars such as Maserati, Range Rover, BMW, and Jeep.
“As we gear up for exciting new announcements and campaigns in the coming months, we are delighted to partner with Red Havas Middle East, a strong player in the communications landscape in the UAE and the region. Our alliance with Red Havas comes at an important time as we look to celebrate more winnings by participants, and spotlight how these life-changing moments can make their dreams comes true. This year marks our 30th anniversary, and we are eager to engage our fans by providing them with new modes of entertainment through different gamification opportunities. We look forward to many more celebratory moments with our PR agency by our side.”— Big Ticket Abu Dhabi
“Red Havas Middle East’s partnership with Big Ticket Abu Dhabi makes for an exciting addition to our expanding portfolio of brands that place making a positive impact at the forefront of their business priorities. Since its founding, Big Ticket Abu Dhabi has made a difference in the lives of contestants, resonating with audiences on a personal level and bringing people one step closer to their Big Dreams. We are looking forward to a fruitful relationship.”— Dana Tahir, General Manager, Red Havas Middle East
The Big Ticket Live Draw is held on the 3rd of every month and is broadcasted on Facebook and YouTube at 7:30 PM. A total of 10 raffle tickets are selected, beginning with the smaller prizes of AED50,000 and leading up to the grand prize. Once a winner is declared, details are uploaded on Big Ticket’s official website in real-time.