Following this year’s Dubai Lynx awards, a creativity report has just been released highlighting key trends among the winners and judges’ comments on the works.
Having won multiple awards at this year’s Dubai Lynx, the Adidas Ravi campaign was one of the many highlights of the festival.
The Ravi Superstar campaign picked up the PR campaign award, won by Havas Middle East. Jury President Tom Beckman, Global Chief Creative Officer,Weber Shandwick, Global, said: “Flawlessly executed and culturally relevant, this marks a new direction for brand collaborations. It shows that audiences are starting to look beyond luxury drops towards more genuine, relatable and inclusive items.”
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