Image Credit: Acquisit
During a recent panel discussion organised by Acquisit and featuring experts from L’Oreal and Google, the conversation revolved around the changing trends and key factors to keep in mind while addressing the beauty industry market in Saudi Arabia.
The panel, hosted by Astrolabs, came on the back of a market study Acquisit conducted in partnership with Standards Insights where it examined skincare consumers in KSA.
The skincare market has undergone a significant transformation in recent years with a shift in consumer behaviour driven by changing preferences and increased access to information.
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