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Shantelle Nagarajan
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Private View by C2 Comms’ Zahir Mirza

Shantelle Nagarajan
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C2 Comms' Zahir Mirza shares his thoughts on selected 'Work' from February in this month's Private View.

Zahir MirzaZahir Mirza, Executive Creative Director, C2 Comms

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from January is by Zahir Mirza, Executive Creative Director, C2 Comms.

Sleepzone: In-Snore Coupons
Discount coupons don’t necessarily scream ‘wohooo, give me that brief’. Because more often than not they are pitched with the same run-of-the-mill mechanics. That’s why the idea of thesnoremeter.com site immediately jumps out. It rewards a natural human behaviour. That said, it does beg the question of whether consumers can game the system? After all, you do wan


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Tags:opinionPrivate ViewReviewWorkZahir Mirza
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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