From left, Abhay Deol, Hrithik Roshan, and Farhan Akhtar star in Yas Island's Zindagi Ko Yas Bol campaign, highlighting a growing appetite for a Zindagi Na Milegi Dobara sequel.Over the past 24 hours [as of writing this article], Bollywood news has been buzzing with the prospect of a Zindagi Na Milegi Dobara sequel – 14 years after the release of the 2011 box office hit – as actor Hrithik Roshan reportedly hinted at the possibility following an incredibly successful episodic ad campaign for Miral’s Yas Island, which raked in 1.5 billion views on social media.
Centred around the core message: Zindagi Ko Yas Bol, the Yas Island campaign brought to life a series of episodic ads reuniting Bollywood superstars Hrithik Roshan, Farhan Akhtar, and Abhay Deol – the trio loved for their role in Zindagi Na Milegi Dobara.
The Zindagi Ko Yas Bol campaign was brought to lif
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Tags:Abhay DeoladventureAdvertisingBadr BourjiBollywoodCampaigncelebrity partnershipscreativecultural touchpointsDeja VuemotionalEngagementFarhan AkhtarfriendshipHrithik Roshanliving life to the fullestmarketingMiralMomentumsequelSuccessviewsWeber ShandwickYas IslandZindagi Ko Yas BolZindagi Na Milegi Dobara
