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Anup Oommen
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Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity

Anup Oommen
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Campaign Middle East speaks to marketers and leaders from Al-Futtaim IKEA, Arla Foods, Azizi Developments, Publicis Communications, VML MENA, Havas Middle East, TBWA, FP7 McCann Dubai, Blink and Platformance about the role of human ingenuity and creativity in the age of AI.

As brands in the Middle East – and the agencies servicing them – increasingly lean into artificial intelligence (AI) algorithms to craft marketing strategies and campaigns, one of the most fiercely debated topics is the evolving role of humans in the creativity process.
Are we transitioning from ‘AI versus human creativity’ to ‘AI-dependent human creativity’? Is human ingenuity being sidelined in the age of AI? Industry leaders reach a consensus that nobody puts human ingenuity in the corner.
In conversation with Campaign Middle East, industry leaders share how we need to move past the ‘AI is a useful tool’ and ‘AI won’t take our jobs’ discussions to highlight precisely how


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Tags:AdvertisingAIAl Futtaim IKEAArla FoodsArtificial IntelligenceAzizi DevelopmentsBlinkCarla KlumpenaarChafic HaddadcreativitydataFabio SilveiraFederico FantiFizo YounisFouad Abdel MalakFP7 McCannGhida BatalHavas Creative Middle East.Havas Middle EastmarketingNoah KhanPlatformancePublicis CommunicationsPublicis GroupeTBWATBWA\RaadTizian H. G. RaabTizian RaabVMLVML MENAWaseem Afzal
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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