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Anup Oommen
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MassiveMusic launches Balance the Mix in the Middle East to address gender gap

Anup Oommen
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While some of the world’s most well-known artists are female, MassiveMusic says it’s a different story behind the scenes, with talent not recognised in sectors such as production, songwriting and among commercial artists.

MassiveMusic Balance The MixMassiveMusic Dubai's ‘Balance the Mix’ initiative champions and promotes under-represented music talent in the Middle East.

MassiveMusic Dubai, a Songtradr company and a music creative agency, has launched ‘Balance the Mix’ in the Middle East region – an initiative that champions and promotes under-represented music talent in the Middle East.

Spearheaded by MassiveMusic London in 2023 – and now an independent, not-for-profit entity – Balance the Mix raises awareness, promotes and fosters growth among women in every aspect of the music industry.

While some of the world’s biggest and well-known artists are female, MassiveMusic says it’s a different story behind the scenes, with talent not being acknowledged or recognised in sectors such as production, songwriting and among commercial artists.


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Tags:Balance the MixBecky WilsonCherine Altobaishicommercial artistsEQUAL Arabiafemale talentGender EqualityHunnaInternational Women’s DayIWD 2025Little Pink BookMassiveMusicProductionSongtradrsongwriting
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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