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posted on Mar. 04, 2025 at 8:40 amMar 4, 2025

Puck brings mothers’ recipes to restaurants to aid Lebanese families during Ramadan

posted on Mar. 04, 2025 at 8:40 amMar 4, 2025

Puck has taken recipes of traditional home-cooked dishes, crafted by Lebanese mothers, to the menus of Lebanese restaurants across the UAE and KSA, pledging 50 per cent of the proceeds from each dish sold to Lebanese families.

In the midst of a prolonged conflict that has caused countless families to flee their homes in Lebanon, Puck has launched its Recipe for Change campaign to empower and support Lebanese mothers and families by offering a sustainable source of financial support while celebrating Lebanon’s rich culinary heritage during Ramadan.

Puck, under Arla Foods, has collaborated with Dubai Cares, renowned food critic Anthony Rahayel, creative agency FP7 McCann, production companies Craft and Tres Content, MCN’s Current Global for PR and No Garlic No Onion (NGNO) to bring this Recipe for Change campaign to life.

Recipe for Change is not just a Ramadan campaign. It aims to create an innovative economic m

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Tags:Abdelwahab Amani Anthony Rahayel Arla Foods Craft Donations Dubai Cares economic model Federico Fanti Feryal Fidaa FP7 McCann Ghida Amhaz Habib Beirut home recipes home-cooked dishes Ibtihai Kaak Al Manara Karam Beirut KSA Lebanese families Lebanon Mahitab Hamed Manaret Beirut Mosaic Nada NGNO No Garlic No Onion proceeds Puck Ramadan Ramadan Campaign Recipe for Change restaurants Safadi Saudi Arabia Tres Content UAE Vivanne

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.