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posted on Mar. 03, 2025 at 1:00 pmMar 3, 2025

TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan

posted on Mar. 03, 2025 at 1:00 pmMar 3, 2025

The Chapter III: Time is a Gift animated campaign film brings to life the TAG Heuer global mascots, reimagined with Middle Eastern elements, as they embark on an exhilarating race to an iftar gathering.

TAG Heuer Ramadan campaign

TAG Heuer has introduced the latest edition of its annual Ramadan campaign titled Chapter III: Time is a Gift, aiming to blend its message of high-performance watchmaking with the spirit of the Holy Month through TAG Heuer mascots.

The campaign, which runs from the start of Ramadan through to Eid, has been launched in the form of social media advertisements, visual merchandising and on-ground activations featuring life-size mascots.

The Chapter III: Time is a Gift campaign utilised TAG Heuer’s global mascots, reimagined with Middle Eastern elements, to ensure cultural resonance. Set against the backdrop of the desert at sunset, the animated film brings to life the Maison’s official ma

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Tags:agal Chapter III Emirati ghotra iftar jewellery Khaleeji Maison mascots Middle Eastern elements Ramadan Ramadan Campaign Ramadan Racing Squad Saudi Tag Heuer Time is a Gift

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.