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posted on Feb. 20, 2025 at 11:00 amFeb 20, 2025

Dentsu MENA partners with VWO to elevate digital experience capabilities

posted on Feb. 20, 2025 at 11:00 amFeb 20, 2025

The collaboration enables Dentsu MENA's clients to optimise websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive improvements in their digital performance.

Deepak Mankani, Head of Search Experience at dentsu MENA

Deepak Mankani, Head of Search Experience at dentsu MENA

Integrated marketing solutions company Dentsu MENA has revealed a strategic partnership with VWO, a customer experience, AB testing and conversion optimisation platform.

The collaboration aims to further enhance Dentsu MENA’s digital experience capabilities, enabling clients to optimise their websites and digital properties for maximum impact, and empowers clients to make data-backed decisions and drive significant improvements in their digital performance.

Deepak Mankani, Head of Search Experience at dentsu MENA, said, “In the MENA region, digital adoption is soaring, and businesses need to provide seamless and engaging experiences to thrive. Our partnership with VWO allows us to equip

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Tags:A/B testing conversion conversion rate optimisation conversions cro customer engagement Customer Experience data-driven insights Deepak Mankani Dentsu Dentsu MENA digital marketing digital marketing investments digital properties marketing multivariate testing optimisation personalisation ROI satisfaction user behaviour VWO website traffic

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.