fbpx
Campaign Middle East
العربية
AdvertisingDigitalFeaturedOpinionPredictions
Anup Oommen
posted on

Predictions 2025: The year ahead for AI

Anup Oommen
posted on

Pixis’ Neel Pandya discusses the need to ensure that AI serves the greater good, not just narrow interests.

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AINeel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis

For businesses, the challenge is clear: treat artificial intelligence (AI) as a trusted partner. As we step into 2025, the world of AI is entering a critical phase of transformation.
This isn’t just about new technologies or tools; it’s about how AI is fundamentally reshaping the way businesses operate, compete and innovate. I believe this year will be marked by a sharper focus on accountability, empowerment and long-term value.

AI agents: rise of autonomous problem-solvers
Firstly, AI agents have evolved from basic assistants to sophisticated collaborators. These systems are now stepping into roles that demand more autonomy, precision and decision-making capabilities. In 2025, I see AI ag


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AIAI agentsAI consolidationAI partnersArtificial IntelligenceautonomousDE&Idevice intelligenceEmpowermentenergygenerative AIinclusioninnovationintelligence adoptionneel pandyaPixisPredictions 2025responsible AIsolve challengestrusted partnervalueswomen in AI
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like