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posted on Feb. 13, 2025 at 8:30 amFeb 13, 2025

Platformance releases ‘Winning Ramadan’ playbook guiding brands to conversion

posted on Feb. 13, 2025 at 8:30 amFeb 13, 2025

The Platformance playbook provides brands with a 'how to win' approach that guides them from generating demand through creator content to nurturing it through CTV and programmatic to reach their business outcomes.

platformance Winning Ramadan playbook

Platformance, a subsidiary of FAST Ventures, has released a ‘Winning Ramadan’ playbook, which is a comprehensive report that provides brands with a strategic framework to maximise their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region.

The MENA ad-tech growth acquisition engine, Platformance, has put together the playbook to provide key insights, trends, and a ‘how to win’ strategic approach that guides brands from attention to conversion.

”Brands that truly succeed during Ramadan don’t just allocate ad budget to drive reach and engagement; they invest strategically to win attention and convert,” said Waseem Afzal, Foun

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Tags:4C approach Attention audiences brands business outcomes connect Connected TV contact content consumption Content creation conversion convert convert demand Create Creator Content creator-led approach CTV curation demand full-funnel impact partnerships pay-per-outcome Platformance playbook programmatic Ramadan Report Waseem Afzal Winning Ramadan

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.