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posted on Feb. 11, 2025 at 1:10 pmFeb 11, 2025

Predictions 2025: The year ahead for influencer marketing

posted on Feb. 11, 2025 at 1:10 pmFeb 11, 2025

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate the space in 2025.

Nour Nasser Al Dean, Senior Partnerships Manager, Vamp

Welcome to 2025, a year that promises to shake up the influencer marketing playbook in the Middle East as the industry experiences unprecedented growth. This isn’t just an emerging field any more; it’s a dynamic and essential part of the marketing mix, and the region continues to prove to be a hub of creativity and innovation, setting the pace for the global stage.
The big headline for 2025? It’s the era of the always-on strategy. Think of it as moving from campaigns that flicker and fade to a steady, warm glow. Year-round collaborations with creators build trust, consistency and a genuine connection with audiences. This approach is no longer optional – it’s the cornerstone of stay

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Tags:authenticity branded content collaborations communities Consumer behaviour content creators creativity creator economy creators Engagement impact infliuencers Inﬂuencer marketing innovation Instagram Reels KPIs LinkedIn marketing mix media Nour Nasser Al Dean paid promotion partnerships Predictions 2025 Reach relevance Snapchat social media TikTok Vamp YouTube Shorts

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.