Publicis Groupe Middle East has launched PxA, a digital marketing practice powered by Adobe and tailored for the Middle East, which is designed to help manage, optimise and scale digital content to power marketing campaigns.
At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, which simplifies the complexities of digital content production and performance optimisation, enabling businesses to streamline their operations and achieve personalised, data-driven results at scale.
“Introducing PxA is a milestone for us,” said Kareem Monem, Chief Executive Officer, Digitas Middle East. “This practice is a complete end-to-end solution built to help clients achieve their transformation ambitions. Powered by PX, PxA addresses the fragmented processes and experiences marketers often face, bringing greater efficiency and cohesion to support their growth objectives.”
Monem added, “By combining Publicis Groupe’s proven leadership in business and marketing transformation with Adobe’s advanced technologies, PxA enables brands to reimagine how they connect with their audiences, unlocking meaningful, data-driven engagement at scale.”
With the Middle East experiencing rapid digital adoption and content consumption growth, businesses face the challenge of navigating complex, fragmented ecosystems.
PxA aims to address these challenges by streamlining the content supply chain, amplifying performance, and accelerating campaign launches. It enables marketers to achieve efficient operations, scale 1:1 personalization, and maximize the value of their Adobe investments.
“Brands need to deliver more campaigns, at a greater scale and speed than ever before, with consumers and B2B customers expecting every interaction to be relevant and personalized to them,” said Luc Dammann, President of EMEA at Adobe.
“Managing the sheer volume of content required to do this can be challenging. Adobe technology as part of PxA, will accelerate and streamline content supply chains and enable Publicis Groupe Middle East to deliver personalised campaigns and experiences at scale for their clients,” Dammann added.
PxA brings Publicis Groupe’s “Power of One” approach, which unifies the Groupe’s expertise across creative, media and technology to the region through the partnership of Publicis Sapient and Digitas, who have global experience in implementing Adobe solutions and bring scaled expertise to enable further digital business transformation.
As part of Publicis Groupe Middle East’s partnership with Adobe, the PxA practice will feature a team of certified and proficient experts across Adobe technology and solutions.
